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Lumen Skincare — DTC Store

Overview

The project.

Lumen Skincare is a clean-beauty DTC brand. They had a Shopify store but low conversion and high cart abandonment.

Challenges

What we solved.

  • ⚠ Generic Shopify template
  • ⚠ Low product discovery
  • ⚠ 60%+ cart abandonment
  • ⚠ No personalization
Solution

Our approach.

A custom Shopify theme with an AI product quiz that recommends a personalized routine, complete with abandoned cart automation and an email/SMS welcome flow via Klaviyo.

Features

What we shipped.

  • ✓ Custom Shopify theme
  • ✓ AI skincare quiz
  • ✓ Abandoned cart automation
  • ✓ Klaviyo email/SMS flows
  • ✓ Reviews & UGC integration
  • ✓ Subscription option
Screenshots

A look inside.

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