A landing page has one job: convert one specific audience for one specific offer. Multi-purpose landing pages do not exist.
The 7 rules: one offer, above-the-fold clarity, trust early, visual proof, friction-free form, urgency, single CTA. Break one and conversion drops.
We use this framework on every landing page we build — and have run cost-per-lead down 40-60% on most accounts.
Wrapping up
If you want help applying any of this to your business, we offer a free 30-minute strategy call. No pitch, just honest advice tailored to where you are today.